Mariusz, Gorzoch tech Blog

Omniture, statistics and stuff around that

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Last week I’ve attended Omniture Training in London. When I was going there I thought that this is quite simple solution just to gather some statistics. What I found there, was quite surprising for me as this is not a tool but a powerful engine with quite impressive interface, which let you grind statistics data around your site and throw them into very fancy and reach reports.

The base concept is like that:

1. You agree on the business requirements/reports you need to take out from Site catalyst. In this stage you are working with dedicated consultant from Omniture, who help you understand how their engine is working and based on the information you are giving him, his creating some proposal of implementation (as an output you will get PDF document describing you all business questions and excel file which described variables used in your implementation and what those variables means for your site)

2. You set-up special JavaScript on your page/pages and set-up configuration values in it, based on the implementation definition done with the consultant. This script looks like this:

<!– SiteCatalyst code version: H.15.1.
Copyright 1997-2008 Omniture, Inc. More info available at
http://www.omniture.com –>
<script language="JavaScript" type="text/javascript">
    s.pageName = “<something which identify you page in the unique way>”
    s.server = “<host header,server name>”
    s.channel = “<1 level of your site hierarchy>”
    s.prop1 = “<2 lecel of your site hierarchy>

   …. (some other variables, depend on your implementation details) …

    var s_code = s.t(); if (s_code) document.write(s_code)          

<script language="JavaScript" type="text/javascript">
    if (navigator.appVersion.indexOf(‘MSIE’) >= 0) document.write(unescape(‘%3C’) + ‘\!-‘ + ‘-‘)
<!– End SiteCatalyst code version: H.15.1. –>

your scripts will look more or less like this, but details (s.prop1,s.prop2 and few other variables) will depend on the implementation details.

3. Once you set-up this script on your page, then this site, each time user will visit it, will send information to Omniture server based on the variable settings. Omniture is using this data to create different reports, which can be seen in different fancy way, send by email and even I wouldn’t be surprise that there is some option to sing the song about them (their UI is really powerful).

If you decide to go for this, then I would suggest to you to pay a huge attention to point 1. This is extremely important to understand what Omniture is, how they gathering data and how your system need to be set-up for that. I would say that this part of entire process takes something like 90% of everything. As soon you understand this, then you just need to place their script on your site, set-up 5-10 variables (depend on your needs and page where you are implementing it) and you are done.

happy omnituring…


Written by Mariusz Gorzoch

27 November 2009 at 16:30

Posted in Bez kategorii

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